With so much change and instability in print and not a lot of data to see where it is going, the PIAA is hoping its trends survey will help make printers’ lives easier.

The study, conducted by independent research company Catalyst, aims to monitor trends in key business areas to help industry members understand the current state of the industry and make forward projections.

It is open to everyone (not just PIAA members) now, and will be published publically to provide biannual feedback on industry performance from the perspective of those working in it. It takes three to four minutes to complete.

Click here to take the survey.

The PIAA is also running a membership survey seeking feedback on its services, and want printers want from it, to help the association stay relevant to the industry.

PIAA president David Leach it will highlight how association can help printers run a more ‘profitable, sustainable and enjoyable business’.

“As your print business and the wider industry continues to evolve, we need to ensure we are still delivering the most membership value possible,” he says.

“Our focus is on providing the support and services printers need to make their lives easier.”

Leach says the printing industry needs to look at the music industry to learn about how change can present opportunities to create a sustainable business model.

“The music industry has gone through an enormous change, and it is making more money today than it has ever made before, and that is a perfect example of adapting to the new technology, and we believe our industry can do the same,” he says.

He says the board is proud to be offering the two surveys, which he says is a conversation starter, and members can expect many more surveys to come.

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