The Real Media Collective (TRMC) will soon release its 2022 Industry Insights Report, exploring the role of print and other channels to bring balance to the discussion of marketing investment in print.
To mark the launch, the organisation will be hosting breakfast launches in Melbourne and Sydney – on 12 August and 19 August respectively – for print members to bring along their customers.
TRMC CEO Kellie Northwood will present the findings as well as the industry metrics across reach, circulation and market segmentation.
“The Real Media Collective have been asked by retailers and brands important questions that we were committed to addressing,” she said.
“How are consumer’s behaviours changing, if at all, post-pandemic? What behaviours are still evolving? As supply chains, pricing and other constraints impact the supply of all media from production to print, photography to direction, how will media establish its relevance across the marketing budget pie?
“We have explored the successes and opportunities of real media channels delivering results from a consumer’s lens with Australian and international research as well as analysis of marketing reports being circulated.
“We know print remains stable and effective, yet advertisers and brands are still searching for insight across how to optimise channels and the report and briefing aims to assist in this regard.”
Northwood encourages printers to register with their sales teams and key clients to learn about the relevance and strength of print post-pandemic.
“The research is clear – print is here to stay. How it partners with other channels is equally as important to understand. Overwhelmingly the feedback from customers buying print is they want more information from our industry, and this is an opportunity to provide this. I look forward to seeing you all there,” she added.
Attendees will also receive the full report to gain further knowledge to the session, with the report being released nationally at the end of August.
Click here to book your attendance.
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