According to EFI, Trytell has 20 years experience in the printing industry begining his career with Kwik Kopy Printing before joining Canon Australia as a Technical Sales Specialist selling high-end digital and wide-format colour printing systems to corporates and printing businesses.

Trytell was also National Business Manager for Océ where he was responsible for high level production accounts. Prior to joining EFI, Trytell worked for Konica Minolta Australia as a production specialist working with high volume sites within the corporate and government sectors.

Anthony Parnemann, EFI’s country manager says, “Simon’s blend of experience in the printing industry, his expertise in strategic planning and business development and his in-depth technical knowledge will be invaluable to EFI’s continued expansion in Australia and New Zealand.”

He continues, “We’ve known Simon for a number of years and his familiarity with EFI’s technology means he will be able to hit the ground running.”

Commenting on his appointment Trytell says, “The printing industry is a rapidly changing and dynamic market place; quality and workflow are more important than ever and I’m looking forward to strengthening existing relationships and broadening the customer base for EFI’s innovative integrated digital printing solutions.”

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