Two Sides Australia has launched a new magazine to promote the value and effectiveness of paper and print, called VoPP Mag.

The magazine will be filled with a mixture of Australian, New Zealand and international content centred on how print is being used successfully in global marketing campaigns.

“From our research, we know print is an effective media channel and we wanted to provide a publication for our members to promote their channel,” explains TSA Limited executive director, Kellie Northwood.

“Having said that, the magazine is not targeting printers, we have built articles that resonate with marketers, creative agencies and media buyers to raise awareness around some of the most successful campaigning using print.”

VoPP Mag editor, Victoria Fratin says the Spring 2016 issue out now is filled with thoughts and insights from marketers to agency heads and business leaders.

Fratin adds, “Inspired by the latest news, research and trends in the world of print, media, advertising and marketing, the VoPP Mag celebrates successful campaigns to stimulate new ideas and ignite a conversation with our readers.”

Over 10,000 copies of the Spring 2016 issue have already been distributed across Australia and New Zealand.

The bi-annual publication will be printed by Victorian commercial printer Lithocraft every September and March using paper provided by Sappi through KW Doggett Fine Paper.

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