Vistaprint targets what it calls micro-businesses, and had some 9 million customers worldwide last year. All business is conducted online. Its turnover has more than doubled in the last two years to US$515m.
Located in Deer Park, Melbourne, the new 12,000 sqm plant has both B1 offset and top-of-the-range digital printing and finishing. The marketing office is based in Sydney.
Vistaprint’s modus operandi is to offer a multitude of products and services that it says micro businesses need to effectively market to and increase a customer base, on a limited budget. Products include printed options such as business cards and postcards; promotional items like caps and custom banners; and marketing services such as websites and email marketing.
The company has existing plants in Europe and North America, it has 22 localised websites, and delivers print to customers in some 120 countries. It has had an Australian website for some time, and claims turnover is increasing by 50 per cent a year here.
Total revenue up to June 30 last year was US$515m, up from US$400m in 2008 and more than double the 2007 figure of US$255m. EDITDA is 18.8 per cent and net profit of 12.2 per cent. It is ranked in the top 40 of US e-commerce businesses. Market capitalisation is US$1.4bn.
Mike Ewing, is the senior vice president and managing director, Vistaprint Asia-Pacific Operations. He says, “The opening of our new marketing office and manufacturing facility in Australia delivers on our strategic vision but also shows the commitment that Vistaprint has to being a world class provider of printed and promotional products to micro businesses around the world.
The Asia-Pacific region is a rapidly-growing market for the company. This new business unit allows Vistaprint to improve service to its existing customer base in the region with quicker delivery times. It also offers the company the ability to tap into a talented employee market that will be important to the company’s continued growth.”
Vistaprint’s Asia-Pacific business unit will operate in a manner similar to the company’s European and North American business units and will coordinate regional manufacturing and marketing efforts. The new manufacturing facility uses all of the cutting-edge technologies and state-of-the-art processes that have made Vistaprint a leader in the online printing and promotional products space and provides dedicated manufacturing support to Vistaprint’s existing markets in the Asia-Pacific region.
Previously these markets were served by the company’s European manufacturing facility in Venlo, the Netherlands. Vistaprint’s North American markets will continue to be served by its manufacturing facility in Windsor, Ontario.
?The Sydney office will coordinate Vistaprint’s marketing efforts for the Australian, New Zealand and Japanese regions. The company currently has established localised websites for all three markets. Vistaprint offers a multitude of products and services micro businesses need to effectively market to and increase a customer base on a limited budget. Products include printed options such as business cards and postcards; promotional items like caps and custom banners; and marketing services such as websites and email marketing.
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