Visual Impact showcasing traditional sign skills

The upcoming Visual Impact is showcasing traditional signcraft skills, featuring in its See, Learn and Have a Go workshop sessions, to inspire youth and highlight the significance of master tradesmen in the current market.

VI says these daily workshops will be run by craftsmen. Peter Harper, general manager – trade shows and publications at Visual Connections says, “The industry is much focused on technology but traditional sign making in its many forms, still has an important role and we aim to showcase these skills to a new generation at the October show.

“These workshops will complement other hands-on sessions on today’s technology, including colour management, lasers, heat transfer and vehicle wrapping, among other things, and we are thrilled to be giving VI visitors the rare experience to see the masters in action, and learn more about these traditional techniques.”

[Related: Rego open for Visual Impact]

VI says traditional signage is one of several workshops which will be running over the three days of the show and will include hands-on demonstrations of traditional brushwork, goldleaf, pinstriping and air brushing by industry-leading specialists Paul Jordan, Ian Stewart-Koster, Roger Warsop, Ray Cosier and Adrian Marchio.

Brushwork is perhaps the quintessential signwriting skill, and visitors to VI will be able to see Ray Cosier demonstrate his techniques. Ray and his colleagues at Raymar signs in Londonderry blend traditional skills with cutting-edge technology to deliver a full range of solutions to their clients, and he says it is vital people understand not everything happens with the touch of a button.

Paul Jordan from Jordan Signs Caringbah will share his family’s three generations of experience and skill in the area of gold leaf which he says is still in high demand today, particularly for professional and corporate clients, high end retail, government and the hotel industry.

Ian Stewart-Koster of Traditional Signs, Queensland specialises in advertising, business promotion and signage and is serious about quality, delivering long-lasting products which combine today’s technology and ideas with traditional skills and crafts.

Adrian Marchio from Airbrushworld, will demonstrate his airbrushing skills which he has used on projects from classic hotrods and custom bikes, to heavy haulage trucks, drag and ski boats, ice-cream vans, food trailers and high-end murals.

Also demonstrating pinstriping and other traditional hand painting techniques at the sessions, will be Roger Warsop from Retroline in Sydney, who says is passionate about traditional sign painting as a creative and dynamic alternative for those who want something classic and original.

The workshops are free to attend but VI recommends registering online. Visual Impact will be held from October 11-13 at the ICC, Darling Harbour. 

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