Visual Solutions creates massive print for FIFA Women’s World Cup

Visual Solutions Australia has printed a huge, double-sided 5.5m by 7m fabric banner soccer jersey for the FIFA Women’s World Cup.

The Melbourne-based large format digital printing company produced the massive home jersey for the Matildas, which is playing at the FIFA Women’s World Cup on home soil 40 years after its first international match.

Hosted in the southern hemisphere for the first time, the FIFA Women’s World Cup 2023 is expected to be the biggest standalone women’s sporting event in history.

Visual Solutions Australia created the print using its newly installed EFI VUTEk FabriVU 340i+ soft signage printer that it purchased from local supplier Currie Group.

This was one of the first applications that Visual Solutions Australia produced on the machine.

When it comes to soft signage capabilities, the EFI VUTEk FabriVU340i+ dye-sublimation printer aims to offer a wider application range, production level speeds, outstanding image quality and inline fixation that allows users to direct print to fabric and sublimate inline, in one step, for production runs that are immediately ready for finishing and shipping. 

It features advanced media control, enabling the user to print direct to a wide range of polyester-based materials up to 3.4m wide. In outdoor print mode, it prints up to 480 m2 per hour, 248 m2 per hour in production mode and 166 m2 per hour in high-quality backlit print mode.

It also offers ultra-high resolution up to 2,400dpi and three level grayscale printing with 7pL, 12pL and 18pL drop sizes. 

As for FIFA Women’s World Cup digital signage, QMS has partnered with seven advertisers – Visa, Xero, Elvis: A Musical Revolution, Visit Victoria, AHM Health Insurance, Aussie Broadband and FIFA itself – to display FIFA Women’s World Cup 2023 advertising across its premium digital street furniture network in Sydney.

QMS said the campaigns will run across bespoke packs created for the event within the City of Sydney footprint, of which 73 per cent of the panels are located within 2km of Sydney Football Stadium, official fan zones, pubs and clubs.

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