The Visual Media Association (VMA) released an Industry Awards Survey to members and non-members to determine best approach for the Printing Industry Craftsmanship Awards (PICA) and the National Print Awards (NPA) to continue in 2025.
For over forty years the Australian Printing Awards has been recognising excellence at both a state (PICAs) and national (NPAs) level, celebrating the achievements of industry leaders, teams across the work they deliver, the future generation and emerging leaders, and the women across industry.
As more and more is demanded of the Association, from skills and training to industry promotion and advocacy, packaging and labels covenants and legislative protections for carbon emissions, ensuring the financial management of all projects is always under review.
The Awards have been a costly enterprise for the association in previous years and one which at times has challenged its longevity. This survey is assessing all areas of the Awards, including ways the association can continue to recognise excellence, whilst maintaining prudent financial oversight.
“As we as an industry has evolved, so too should the Awards, and who better to guide the VMA on how best to achieve that evolution than its members and industry stakeholders? The VMA Board believe in recognising excellence and our members are keen to return the Awards under the Association banner in a more modern and effective program, to that end I urge all members and stakeholders to please submit a response to the survey and provide your feedback. It is an important program we want to get right and we need the member’s voices to ensure we do,” commented Kellie Northwood, chief executive officer, VMA.
The survey is looking to understand what members and award entrants see as the fundamental characteristics of the industry awards and how the VMA, as the peak body overseeing the awarding of excellence for industry, can ensure industry is recognised for all the deserved works that have been achieved, for many years to come.
Northwood furthered, “The insights provided through this survey will point us in the right direction, guiding the Visual Media Association in its mission to evolve and refine industry awards, ensuring they remain relevant, inclusive, and reflective of the remarkable achievements within our industry, I see this as a great opportunity for all.”
The survey will take approximately five minutes and be found HERE.
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