Above: Kellie Northwood, VMA
The Visual Media Association (VMA) has announced the launch of its 2024 Annual Industry Metrics Survey for members and industry.
Building on the success of last year’s survey, the first in more than a decade, the data collected will provide insight into industry trends and forecasts to strengthen business planning.
The 30-minute survey captures salary benchmarks, skills and training levels and shortages, employment demographics, customer group breakdowns, certifications, operational practices, perceived challenges and more.
Produced with members and key industry stakeholders, the survey has been refined over the past 12 months to build on the launch survey last year.
According to the VMA, the primary aim of the survey is to provide members and industry, investors, government and key stakeholders valuable insights into the state of the industry to support informed decisions, establish business benchmarks to best practice, and identify trends.
“Our industry is the largest manufacturing employer, with a highly skilled workforce, however an ageing workforce,” said Kellie Northwood, CEO, VMA.
“We are $18.9 billion industry and operate across regional and metropolitan locations. These statements can only be made because we have the industry metrics to confirm these positions. Our members are keen to understand their own benchmarking and prepare for industry forecasting which is a big part of the Annual Industry Metrics survey.”
The industry is seeking to understand general business averages to benchmark and build best practice advisement for members, as well as using the data to build tools to assist members to set performance targets to improve year-on-year.
The Annual Industry Metrics Survey is supported by Ricoh Australia which has announced a continuation of its partnership with the VMA, taking the partnership into its third year providing valued support to major initiatives such as the Annual industry Metrics.
“We’re honoured to support the VMA in its quest to support industry best practice through the annual metrics survey,” said Mark Moro, National Ricoh Graphic Communications Sales Manager, Ricoh Australia.
“Without accurate and informed data, businesses can miss opportunities and are unable to effectively plan for the future. We look forward to working with the VMA in supporting the industry to unlock value in a timely manner and successfully achieve individual enterprise objectives.”
The survey results will be released across Australia at a series of live events in Sydney, Melbourne, Adelaide, Perth and Brisbane starting late October, through to November across Ricoh showrooms.
The results and insights from the survey will be compiled into two reports: an in-depth analysis for VMA members and contributors, and a summary report released publicly.
“To ensure the industry is armed with rich insights I urge each and everyone in the industry to
respond to the survey and build metrics we can all use for our future success. I do also thank Ricoh Australia as they truly represent a supplier partnering with the industry for mutual success,” said Northwood.
The survey is open until Friday 20 September 2024.
To contribute to the survey and receive a copy of the report click here.
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