Westman Printing confirms fifth FUJIFILM purchase at drupa

Above: Scott Mackie & Harry Singh (FUJIFILM) with Vik & Manasa Gulati (Westman Printing)

Westman Printing confirmed its fifth FUJIFILM purchase at drupa increasing digital capacity as offset volumes gradually decline.

Sydney-based Westman Printing purchased a Revoria Press PC1120 which is a single-pass printer with capacity of 120 A4 horizontal pages per minute. It can handle thicknesses from 52gsm to 400gsm and lengths between 98mm x 148mm to longer papers at 330mm x 1200mm.

Owner of Westman Printing, Vik Gulati, told Sprinter this machine replaces the FUJIFILM Versant 2100 that was retired six months ago and complements the FUJIFILM Acuity Prime 20 that is also within the business.

“We have had a long association with FUJIFILM and the company has been an important digital backbone to our business,” Gulati said.

Harry Singh (FUJIFILM) and Vik Gulati (Westman Printing)

“This is the fifth machine we have purchased from FUJIFILM and this will now become the main press for our business within our digital workflow. When we purchased this machine we looked at the GX Revoria Flow RIP front end as well that adds to the automation that we can put into our pre-flight and job preparation process.

“We have found there are now more and more volumes are coming off the offset press and shifting to ultra-short runs. We have even started working with a client for a print-on-demand model for a quantity of one. Everything is now last-minute and of course it is our fault that the client is late, and the customer is always right – so we are moving more and more to a ‘just in time’ business model.

“We would like to thank Harry Singh and his team. Harry has helped us out of many tricky situations. Machines sometimes break down, but it is important what happens after a machine breaks down that is important. We have had experience with FUJIFILm and other digital providers, but Harry has always stood out, which is why we always come back to them,” Gulati said.

According to FUJIFILM Business Innovation Asia Pacific general manager, Scott Mackie, this continues the relationship the company has had with Westman Printing.

“FUJIFILM have been long term partners with Westman Printing for over 14 years and the new PC1120 six colour press is the next part of our journey together. This machine features pink inks which is great for halftones and point of sale. We developed the pink for Manga cartoon production which is a huge industry in Japan. The by-product of that is that pink is the most recognisable fluorescent and when you add it to point of sale or retail products it really gives it a ‘pop’ – and that has been a key factor for the investment in pink with this machine.

The Revoria Press PC1120 is expected to be installed in July.

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