Wide format printers win innovation awards

Innovative outdoor campaigns printers by two wide format companies have won awards for quality and innovation.

Omnigraphics bus shelter jobs were awarded honourable mentions for best creative execution and best traditional use of outdoor media in the Outdoor Media Association’s quarterly Creative Collection awards.

The company also combined with Cactus Imaging to produce a campaign for Coke that won best creative execution for innovative designs on bus shelters, telephone boxes and information stands.

[Related: More wide format news]

Omnigrahics sales manager Travis Olifent says the work was printer on a HP 7500 flatbeds and the company is soon installing another flatbed to increase its capacity. It uses a HP 5500 flatbed for billboard work.

“The biggest thing is turnaround times and there are not many printers that can meet that demand. We could be turning 50 skins a day, so I guess that is one of the challenges that we face,” he says.

Cactus also shared the award for best creative execution with Sydney wide format printer Billboard Media, producing a huge billboard ad for a new Bonds range of tights.

Billboard Media printed the large format skins while Cactus handled transit wraps and portrait side panels used in the wide-reaching campaign.

General manager Keith Ferrel says: “It is always good to be recognised for producing quality and innovative work, especially given our recent expensive investments in new technology.”

He says the work was produced with Cactus’ new five-metre Fujifilm Uvistar Pro 8 installed in April, which can print 350sqm a minute – enough for a 12×3 metre billboard every 13 minutes and eight supersites an hour.

Cactus is a serial winner of the Creative Collection awards, winning best creative execution by itself in Q1 this year for a Qantas billboard, and an honourable mention for best traditional use of outdoor media for a super-size Ashley and Martin billboard.

The other big Q2 winner was Clegg Media, earning an honourable mention for best special build for an Officeworks bus shelter, and sharing the winning job in that category with ADVC Signs.

Launched in 2013, the quarterly competition is now in its third year with winners appearing in the biennial publication Open. The OMA received 43 entries for the Q2 2015 edition.

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