Wildstone has made three key appointments in its Australia team – increasing the size of its team to six – as the company continues to expand its local footprint.
The new recruits include Scott Sargeant as commercial director, Zaneta Pawlik as strategy and operations director and Crystal Ku as senior legal counsel.
Sargeant joined Wildstone from oOh!media, where he spent more than 17 years. He began at the firm with a role in sales, before moving into billboard product management and later into commercial negotiations. At Wildstone, he will focus on growing the company’s national billboard portfolio through acquisitions, partnerships and the strategic digitisation of existing sites.
Pawlik also boasts significant out of home credentials, having previously worked for both oOh!media and Primesight (now Global). Prior to joining Wildstone, she was media, product and client success leader for APAC for Dentsu. In her new position, she will focus on driving sustainable growth and operational excellence, as well as aligning the local operations with Wildstone’s global activities.
Ku brings to the team more than 12 years of legal real estate experience, with her most recent role as senior legal counsel at Aqualand Australia. She has also previously held positions at Herbert Smith Freehills and Lendlease. Ku has taken over Australia-related legal work from the head office team, which had been managing contractual documentation for the country’s growing number of deals from the UK.
Speaking about his new role, Scott Sargeant said: “I have always been passionate about the Australian OOH market. Having gained significant experience working for the country’s largest player, I’m excited to apply my expertise to further grow digital infrastructure across Australia in partnership with a multitude of media operators of all sizes.”
Zaneta Pawlik said: “Wildstone’s vision aligns strongly with my own values around innovation, collaboration and purpose-led work. The chance to work alongside a respected leader like Noel Cook, in an environment that values both ambition and integrity, was inspiring. I knew this would prove a great opportunity to help build and transform a business during a pivotal stage.”
Crystal Ku said: “As the first legal hire in Australia, my main goal is to help the team achieve its goals; my aim is to free up the deal team so they can actually focus on the deals. Since moving to in-house roles, I’ve really enjoyed getting closer to the business side of things and I’m excited to now be joining a company that is in such a rapid period of expansion.”
Noel Cook, managing director of Wildstone Australia, said the new hires were proof of the Wildstone model’s potential in the country.
“Wildstone’s sale and leaseback model has done tremendously well in the company’s home market of the UK and I’m really pleased it’s now been so well-received in the Australian market. Already we’ve seen a large amount of interest in our unique proposition from independent media operators across the country. Despite beginning operations in the market only a year ago, we’ve already been able to grow the team significantly and attract really talented people into the business. I believe the business has a lot more growth potential in Australia.”
Wildstone is the largest owner of outdoor advertising infrastructure in the world, with more than 5,400 assets. The company focuses on owning outdoor assets, entering into long-term partnerships with media operators to manage advertising for its sites.
Earlier this year in March, Wildstone acquired Total Outdoor Media’s (TOM) entire portfolio of regional billboards in Victoria – marking the second agreement the company has struck in Australia since launching in the country last year,
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