Officially the system is called UV digital printing, but Sydney proprietor Bryan Martin of Wizardry prefers the term ‘Infinite Imagery’. He has just invested $700,000 on the printing system, which he says opens up a world of new possibilities for architects, interior designers, graphic artists, advertisers, marketers – anyone who wants to make an impression.
The flatbed printer is capable of printing on stone, tiles, timber, aluminium, corrugated cardboard, glass, foam-core, corflute, polypropylene, styrene, PVC, leather, carpet and fabric. Even louvre blinds and doors can be printed on, provided the material is less than 50mm thick, images up to three-metres by two-metres can be printed directly onto it in one piece.
According to Martin, he and his wife Linda decided to purchase the NUR Tempo after the amount of incoming work began to outstrip their existing printing capabilities.
“Usually once a decade a new piece of equipment comes along that revolutionises the industry and opens people’s minds to the endless possibilities. This is it. Always looking for something new, I went to Las Vegas last year and saw the NUR HiQ 5000mm printer in action,” says Martin.
“Linda and I decided on the NUR platform. Some of this had to do with the fact that we had used NUR printers for many years and know how good and reliable they are. Recently NUR released its latest technology, the Tempo. With our desire to stay at the leading edge of technology and to offer our clients the broadest range of printing options available we knew we had to have one.”
Wizardry opened its doors in 1990 under the name Alfresco Signs, working from the Martins’ house in Naremburn, with the work being subcontracted to sign painters at Wetherill Park. The company then moved to Erskineville where the business took on its own sign making equipment before renaming the company and moving to the current premises in Botany.
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