ACP Media is relaunching Woman’s Day, investing in excess of $2 million. The relaunch, which is the New Zealand edition’s first in its 17-year history, is one of the biggest magazine relaunches the country has experienced.
The relaunched magazine will have a larger format (297m x 225mm), glossier, heavier stock, increased number of pages, new sections and new content. Under a new contract with First in Print, Woman’s Day will be printed in New Zealand. It will be available on the newsstands from 1 November 2004.
Woman’s Day is the biggest-selling women’s magazine in New Zealand with a circulation of 142,610 and readership of 847,000.
Launched in New Zealand in March 1987, Woman’s Day’s first issue featured Hollywood star Cary Grant. Subsequent issues have provided readers with the best of New Zealand and international celebrity marriages, births, divorces, and scandals. Top-selling issues have included Paul Holmes’ first wedding to Hinemoa Elder and the birth of their son, Reuben; Rod Stewart and Rachel Hunter’s wedding and the birth of their daughter Renee; and photos of Fergie’s toe-sucking incident.
“Woman’s Day has had a fundamental role in creating a celebrity culture in New Zealand. ACP Media’s significant investment in its format and content reflects our unwavering commitment to quality and to meeting readers’ needs for information, inspiration and entertainment,” said ACP Media CEO Heith Mackay-Cruise. “We expect the enhancements to further strengthen reader loyalty, which in turn leads to advertiser loyalty.”
“Our product investment in the current financial year is more than ACP Media has made in the last five years and underscores our commitment to employing New Zealand people, producing New Zealand content and using New Zealand infrastructure.”
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