The theme of the company‚s drupa presence was streamlined colour management‚,which the company broke down into three parts, commensurate with the print process: create, prepare, execute.

Jim Weaver, X-Rite vice president of marketing and product development, says, "Our primary focus at X-Rite is to streamline the colour management and production process, providing the end-user with greater workflow efficiencies. With the introduction of seven revolutionary new products at drupa, X-Rite now offers a range of colour management software and hardware solutions for the graphic arts world."

The products include a range of colour measurement and management solutions that allow customers to ensure accurate colour.

Weaver says, "The aim of streamlined colour management is to ensure colour efficiency through integrated solutions, faster operation, smarter systems, universal applications
and ease of use. This is a long-term market strategy for the graphic arts industry, addressing workflow challenges within each step of the process."
 

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