Xerox develops virtual printing

Xerox believes the product will allow customers to assess all print options open to them, including texture, folds, binding and finish, without having to understand the complex nature of print technology.

Rob Rolleston, research manager at Xerox’s Research Center Webster, said: “Seeing the finished piece before it is printed can cut out any possible errors including orientation, cutting, or even how an image sits on the page.”

Xerox is currently working on the fastest route to market for the product, which is not yet commercially available.

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