The digital market, which is expected to be worth around $US2.4bn ($A2.6bn) this year, will increase due to a range of factors such as a growing demand for shorter-runs and personalised jobs, the study by Pira International found.

In The Future of Digital Printing for Packaging report, Pira identified an increased migration to on-demand printing, as well as companies’ waste initiatives, as drivers for growth.

The Pira study also claimed that investing in digital print technology enabled printers to become “print service providers” and expand their range of services away from more traditional operations.

The report identified that, while flexible packaging options will grow, this could come at the expense of folding cartons, which it claimed has experienced a slowdown in recent years.

Read the original article at www.printweek.com.

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