EskoWorld virtual event a success

Over 3,500 delegates from the printing and packaging industries attended the recent EskoWorld two-week virtual technology trade show which acted as a replacement showcase for the original event which was to be held in Dallas in the US in April.

The virtual EskoWorld marked a first for the global supplier of integrated hardware and solutions and included a range of webinars and discussion sessions and 20 dedicated online sessions for brands and their packaging supply chain partners.

Delegates could attend the virtual show ‘live’ or by downloading the sessions which included latest innovations in packaging and label artwork management, prepress workflow automation and digitisation.

Brand owners were also able to drop-in live in half-day online conferences and recount experiences of using Esko products, along with training sessions from the Esko team.

“This is the first time we have taken EskoWorld online and we are absolutely thrilled with the results,” Melissa Plemen, Esko senior director of Inside Sales and Marketing said.

“Across the ten days, we delivered a version of the same content we had planned for our eagerly anticipated live event, with experts hosting a range of exciting educational workshops and interactive learning opportunities.”

The annual EskoWorld event was one of many industry expos that was forced to be cancelled due to the COVID-19 pandemic.

“As the industry navigates this difficult time, we wanted to give as many of our valued partners and customers as possible the opportunity to benefit from the huge program of activity we had prepared,” Plemen said.

“Taking this year’s EskoWorld online was a logical solution, particularly with our current focus on digital transformation and the recent launch of our Digital Maturity Model for Packaging Suppliers, ensuring users experienced how the entire Esko technology ecosystem operates, as well as gaining a deeper understanding of how to benefit from digitisation.”

The virtual event was free to attend and offered insights into the latest best practice techniques, as well as exploring the future of packaging production workflow.

The company says 3,581 delegates attended dedicated sessions ‘live’, with topics ranging from colour management, crystal screening for flexible packaging and the latest innovations in trapping, through to the latest in structural design tools, optimising corrugated production and emulation proofing for digital presses.

“We were thrilled with the uptake from across the industry, with nearly 10,000 registrations across the sessions,” Plemen said.

“As well as the thousands of delegates who took part in the sessions live, we have had thousands more downloading the replays around the globe.

“With EskoWorld being an interactive platform for users it was heartening to receive so many hundreds of questions throughout the interactive sessions, which our experts ensured they addressed, and the feedback from delegates has been incredibly positive.

“We’re delighted our inaugural Virtual EskoWorld was so well received,” added Plemen. “We are looking forward to building on this success as we continue to work closely with our customers and guiding them on their own digital transformation journeys.”

Headquartered in Gent, Belgium, Esko employs 1800 people worldwide with a unique focus on the packaging sector.

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