Traditionally known as an offset printer, Fergies has experienced 140 per cent growth in its digital print business in the last year alone, with the company’s mailing division reporting growth of 50 per cent.
The company added the Nuvera in March this year and deployed Fuji Xerox’s XMPie uDirect software to keep up with the rapid growth.
“We had outgrown our previous machine and were dissatisfied with the service we received,” said Fergies financial controller Graham Liddle (pictured, right). “After conducting an extensive review of all the solutions available on the market, we chose to partner with Fuji Xerox for three main reasons.
“Firstly, there’s a real cost benefit as the Nuvera 120 EA is more economical to operate and it increases the efficiency of jobs through automated workflow processes.
“Secondly, Fuji Xerox provides exceptional service and technical support, far better than our previous supplier.
“Finally, Fuji Xerox is very proactive in areas such as training so we can really capitalise on the digital print opportunity. It’s a real partnership, not just a supplier relationship.”
Fergies has been using the Nuvera to complement its offset business, with the printer used to produce black and white magazine flysheets, as well as direct marketing mail pieces incorporating offset pre-printed shells, with the Nuvera handling the overprinting of barcodes, graphics and other variable elements.
The company also reported plans to use the XMPie variable data software to move away from transactional workflows in favour of transpromotional workflows with greater content personalisation.
“XMPie gives us a much better handle on variable data printing,” said Liddle. “This is going to be a big focus area for us over the next few years as we grow our digital print business and diversify our direct marketing mail offerings.”
Earlier this month, Fergies revealed it was taking part in a pilot trial of Printing Industries‘ Sustainable Green Print program.
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