Sydney wide format printer Flash Graphics has installed Australia’s first Screen Truepress Jet W3200UV-HS digital printer as it aims to capture more short-run work.

Flash bought the Truepress even before it hit Aussie shores, it was due to be the demo model. Screen has appointed Graphic Art Mart as its dealer for the Truepress Jet W3200UV in all states

Fredrick Udên, director of Flash, says as the printer is three to five times faster, depending on job, to his old model it will slash overhead costs by greatly reducing overtime required to complete jobs on time.

“We always get jobs done on time no matter what, but if we have big jobs come in at once we often end up working through the weekend,” he says.

“Now we will be able to juggle multiple rush jobs without having to incur big overtime expenses because this machine is so much faster at the same quality.”

[Related: More kit installs]

Udên says the Truepress will position the Flash to take on more short-run work and adapt to the evolving demands of his clients.

“People are getting used to the convenience of short-runs. They don’t want to have overrun and waste and want to be able to print a few hundred at a time as needs dictate,” he says.

“The market is changing quickly and some of our existing customers would like to give us higher volumes of work that previously had been offset or screen printed and for that we needed to gear up.

Udên says while Flash needed faster speeds to keep up with the market, it could not afford to compromise on quality, so finding a printer that could do both was a challenge.

“We are not great believers in belt-driven hybrid machines and if your focus is on great vibrant colour and good resolution, then the field is not that big anymore,” he says.

“Our background is as a photographic production house with display and point-of-sale solutions, so we always strive for the optimum quality that delivers the messages with great impact. 

“If the colour and quality are not there, why bother producing it? It scares me to see work out there for prestige brands where the print just does not do justice to the subject; it does not make any sense.

Udên says the Truepress is in its second week of operation and is performing just as well as expected.

“We sent our own test files that we know show a machine’s capabilities and its accuracy, with warts and all. It is important to understand the limitations on any machine to see if they can be addressed or lived with,” he says.

“The results from our testing showed that this W3200UV machine will produce market leading quality on a variety of substrates at high speed.”

The Truepress, made by Screen subsidiary Inca Digital in the UK, has up to 150sqm an hour productivity, automatic head cleaning and nozzle mapping plus the seven-colour, CMYK+Lc, Lm and white channels.

Comment below to have your say on this story.

If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.  

Sign up to the Sprinter newsletter