Trade wide format printer Mediapoint has invested $4m over the past 12 months between its new purpose built site and new production equipment.
And with a new 2.5m wide flatbed, and a new 3.2m roll-to-roll printer being installed early 2018, the company, run by brothers Jamie and Jason Xuereb, will be doubling its internal print area from 200sqm to 400sqm.
Earlier this year the company relocated to Derrimut Victoria, to a facility five times larger than its previous location, with the Xuerebs saying it was purchased with confidence, showing the commitment they have to the business.
Jamie Xuereb says, “This will increase our printing capacity by over 300 per cent, and open us up to adding new product offerings to our range. To do this we already have to increase our printing department space internally in the factory to ensure we keep a consistent printer environment that we currently have. We will be announcing the machines closer to their install dates.
“We believe in our business for the long term, in helping our customers. We are helping small printers play big, by allowing our customers to leverage our investment. We believe in manufacturing in Australia and will continue to solely produce everything we offer in Australia and not offshore.”
The company has also added to its finishing capabilities, adding a Josting Guillotine, Plast Grommet eyelet presses and a Lesiter Banner welder to decrease finishing times and expand its next day service offering.
Jason Xuereb says, “We have never really outsourced anything. If we cannot do it in house, we do not do it. So these allowed us to expand our service offering and reduce turnarounds.”
With high barriers for investment in wide-format, the Jason Xuereb says Mediapoint is able to do trade work at prices that commercial printers could not, while still remaining profitable.
“When it comes to using a trade printer some customers are wary of outside parties. But others realise that unless they are doing it day in day out as we are, they cannot get the same efficiencies.
“If we were not doing a product every second day we would not gain that advantage. We can look at it from the supply chain all the way down to workflow, and maximise how efficiently we do everything. It is about being lean. People see our prices and think we are undercutting, but it is about being lean and efficient. With trade printing, everyone wins from that relationship.”
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