Melbourne-based 3D printing company Omus has produced a mammoth 3D-printed point-of-sale display in Sydney city Westfield, commissioned by luxury brand Louis Vuitton. 

Printed using a Massivit 1800 3D large format printer, the oversized structure was completed over a gruelling two-week timeframe.  

The job also required the co-operation of a second Massivit 1800, recently installed at Sydney printer Composite Images, and technicians flown in from Israel to work day and night on the project.    

The Massivit printer made its global debut at drupa this year, with Omus and Composite becoming the first Australian companies to order it.

Omus director Robert Grosso says many people thought the task could not be completed in time given the tight deadline set by the client.

“Our team had the immense task of breaking down the customer’s raw concept, and working out how to build the structure, design each of the files for production, and then work with a machine that has never tackled a project like this in the world,” he explains.

“We could see that we could make the structure to the designer’s specification, finish and install it but only if we pulled out all of the stops. With such a prestigious brand like Louis Vuitton, it had to be right.

Grosso adds, “Given more time, we could have added more polish, tightened it up a little but we delivered within the timeframe and the customer is happy. No one else even thought it would be possible.”

The architectural structure was produced by printing 48 separate sections, which were then joined and finished using Avery Supreme Silver wrapping film, the installation was completed over three days.

The finished product is a metallic silver archway above the entry of the Louis Vuitton store, with the brand’s logotype splashed across using vinyl cut lettering and an elephant graphic digitally printed onto the floor.

Grosso says, “I think what this bleeding edge exercise has proven is that oversized 3D printing can interpret and deliver a designer’s visions in a way that no other fabrication method can. Louis Vuitton’s boldness and faith also went a long way to making it a reality.”

Those interested in viewing the display can check it out at Westfield’s Sydney centre, located at the corner of Pitt and Market Streets in the CBD.

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