All entries must use X-Board, a South African kraft composite board that Oxford has been converting and marketing since 2010.

According to Oxford, X-Board is a light, flexible, durable substrate that allows fit-outs to be done faster and more cheaply than with traditional medium-density fibreboard. Printing can be done directly to the board. 

[Related: Oxford installs Roland DG Soljet]

Neil Armstrong, sales & marketing director of 40-staff Oxford, said the company identified X-Board as a new product that would allow it to avoid the "cancerous discounting practices eating away at the print industry".

Armstrong said Oxford had decided to target designers because they influence how shops will be laid out and which substrates will be used.

Entries in the Big Shift close on 30 April, with the winners to be announced on 30 May. Lend Lease will display the winning entries at retail centres around Australia.

Comment below to have your say on this story.

If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.  

Sign up to the Sprinter newsletter