Participants that pay a NZ$200 fee to the “Part of Life” campaign gain access to its full range of marketing resources as well as an individually linked listing on its website.
Joining was a “no brainer” for Boughtwood Design & Print managing director Richard Boughtwood.
“We knew immediately we wanted to support this new PrintNZ awareness and education campaign,” he told ProPrint.
“Any initiative that can help clear up misunderstanding surrounding the environmental impact of print gets our support. Hopefully in time, the collective efforts of PrintNZ and the ‘Champions’ will effect useful change for the good of our industry.”
City Print Communications director Clinton Riley considers the initiative extremely timely given increasingly “unjust, emotional and one-sided” media coverage towards the industry.
“I would like to think the Part of Life campaign and industry members will, over time, correct the misinformation and inform all audiences about print’s inherit strengths and environmental credentials,” he said.
“It’s a lot easier in business to run with a trend than fight it, but I believe the foundations of the anti-print trend are built on straw and able to be negated,” added Riley.
Magazine Publishers’ Association (MPA) executive director John McLintock (pictured left) also sees the campaign providing “accurate and truthful” information to beat back the “bad news stories”.
“The MPA takes a lead from the experts in the field and rather than try to be the reservoir of information, the association with PrintNZ allows us to connect any enquiries regarding such things as carbon footprint, sustainable paper supply and quality print management requirements with the experts,” he said.
Self-proclaimed “fighter for the small printer”, Waimea Print & Copy Centre owner Lyn McKeown (right), hopes the initiative’s benefits will be widespread.
“I think the industry needs a push and this might just be the answer,” he right.
“I read somewhere they are going to spend a sum of money on advertising Part of Life. It would be nice to see the advantages of using a small printer promoted as part of this campaign,” added McKeown.
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