In a case of out with the old, in with the neo, Melbourne-based printer Newlitho has rebranded to Neo, unveiled a new company logo and has built a new state-of-the-art website.
The real estate printer recently broadened its capabilities to become a wider real estate distribution specialist which now includes marketing services.
However CEO Seth Watts still describes print as the ‘lifeblood of the company’.
“Newlitho is a throwback to the era of lithographic printing and just is not relevant to how we operate in 2016,” Watts explains to Australian Printer.
“We wanted a name that was more flexible and would allow us to grow without being limited to specifically focus on print.”
Neo is a third-generation family owed company which started out as religious publisher New Life Publications in 1938 before transforming into a general printer in 1976.
Neo picked up its first real estate printing job 20 years ago, but the residential real estate sector has since ballooned to 95 per cent of the company’s clientele.
Watts says the disconnection between the company name and its service offering has been evident for the past decade however a rebranding was not possible until this year.
“Rebrands have often been associated with negative events in the print industry, so we set a target for the business to be debt free and coming from a position of financial strength before undergoing this,” he says.
“So we waited until we had five years of fantastic growth before we did the rebrand. Our last two years of operating have been the most successful we have ever seen.”
Today the company has a staff of 80 operating out of its Mulgrave headquarters, and recently opened a second plant in Sydney with further expansion on the cards.
Watts adds, “Sydney has proven to be enormous for the business and our first 18 months in the city has been beyond expectation. We are also seeing good opportunities for growth in Queensland and some opportunities in South Australia.”
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