Able goes digital in supersized factory

Tasmanian printer Able Labels has supersized its factory to fit a new digital label printer as it moves to boost profit and expand its business.

The new 750sqm factory on the outskirts of Hobart is triple the size of its old 240sqm facility as it tries to wrest back work from bigger competitors with the new Epson SurePress.

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Managing director Trent Cowen says the company needed to upgrade its hardware to keep up with rising customer expectation in recent years.

“These days customers want high quality products with fast turnarounds, so we have to meet that demand, and invest in a new printer that produces great quality products is a part of that,” he says.

“We lost a couple of clients because we were operating a UV flexo and had problems getting the high quality products, and many of our customers were getting scooped by salesmen from big print companies.

“Now we will get all those lost customers back and the printer will increase work for us.”

Cowen says the increased amount of work from the new printer may also mean more staff.

“We have eight people working for us and I reckon as we have more come in, we will get another staff to cope with the extra demand,” he says.

The 29-year-old company also has a Mark Andy 2200 eight-colour UV flexo printer, several letterpresses and finishing kit.

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