Kellie Northwood, executive director, Australian Catalogue Association (ACA) says, “We’re expecting hundreds of entries across eleven categories, including the coveted ‘Catalogue of the Year’ award.”

Northwood says, “There is such a variety of skills and professionals that make up the catalogue industry, and the awards are an opportunity to collectively acknowledge the intelligence and creativity involved in producing what remains one of the most popular and effective marketing mediums.”

Recent research into the effectiveness of retail catalogues by Roy Morgan revealed that over 70 per cent of Australians aged 14 and over read printed catalogues.

Northwood says, “Catalogues bring the shop front to the kitchen table. They encourage people to go to a store, and whit the growth of digital consumers, they are driving people online either to make a purchase or do some research.”

Entrants are judged across seven key areas including cover design, internal design, photography, merchandising, branding, copywriting and effectiveness.

Catalogues have proved to be one of the few bright spots on the print landscape, with heatset printers in particular seeing decent growth in their catalogue work, despite the fierce competition.

The awards will be held at the Peninsula, Docklands in Melbourne on August 9.

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