Melbourne wide format printer ADS Australia expects to slash overheads and draw in more sales with the new EFI Vutek UV GS3250LX Pro printer it bought at PrintEx last week.
Managing director Dean Wright says the company has been flat out with increased retail display work for agencies and some of Australia’s biggest clothing brands and needed to boost its output.
He says faster speed and more efficiency will make work 20-30 per cent cheaper to produce and make his company more attractive to clients looking for a reliable supplier.
“We have been working very long hours to get jobs done so this will immediately eliminate a lot of overtime and allow us to quote more competitively,” he says.
“The new setup will get an eight hour job done in four hours and free up capacity for emergency and fast-turnaround work.”
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Wright expects that not only will margins and profit improve, but that having lower overheads allows ADS to pass savings onto clients and make more sales.
He says installing a Kongsberg XM44 cutter in October has also boosted the fortunes of ADS as it can now do everything in-house, making production time faster and the company more reliable at meeting tight deadlines.
“Having the ability to get a job on the floor within a few days is something we’re looking to achieve, especially for our point-of-sale customers. The Vutek LED printer, along with our new cutting equipment, is going to give us the capability to realise that goal,” he says.
“Doing work in-house makes us more attractive to clients because they know we can control the process and reliably meet short turnarounds,” he says.
“Deadlines are getting shorter all the time because sales change more frequently and clients know jobs can be done in 2-3 days as opposed to the weeks of notice we used to get.”
The cool-cure UV of the GS3250LX Pro also means ADS can print on a wider array of substrates like eflute, films, and self-adhesives that would warp under the mercury lamps of its current Vutek QS2000 model.
This adds more jobs like window decals to the company’s product range and makes it able to capture more of the market.
“It easily delivered the speed and quality I wanted, but the added ability to print on thinner, sensitive substrates with the LED curing really sealed the deal,” Wright says.
“With 1000dpi up from 600, the print quality is also noticeably better, especially on fine detail and text.”
ADS bought the printer on the second day last week’s PrintEx trade show from EFI distributor Spicers, which sold more than a dozen products over the course of the show.
Wright says he will host an open house once the machine is installed to show it and the company’s other capabilities to clients.
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