AFI Branding, which was acquired by IVE Group in October 2021, has completed its move into the latter’s Braeside facility in Melbourne, which it will now operate out of.
“It’s business as usual, but now from Braeside. We’re super excited to announce that we have moved into a new state-of-the-art facility alongside our parent company, IVE Group. Our entire production, sales, design and marketing teams can now be found at a new Braeside site,” the company said in a statement.
The Braeside site, which houses both printing and hardware production alongside office space, spans more than 50,000sqm and has a five-star green rating which was certified by the Green Building Council of Australia.
With 1200 solar panels, the building generates more than 650,000kWh per year – which is the equivalent of powering 120 households a year or of growing 19,500 tree seedlings for 10 years.
The building also collects and reuses 100,000 litres of rainwater.
“It will now also become home to our industry-first fabric takeback scheme ‘be sustainable’. We can’t wait to welcome you here soon,” AFI Branding said.
To further support its growth, the company recently hired Simon Tesoriero as its business development manager.
Tesoriero has been working in the retail space for over 20 years – predominantly with FMCG brands – with his career largely centred around creating point of sale displays.
“I am really looking forward to exploring the possibilities of what can be done with our extensive capabilities – especially now being part of IVE Group and the opportunities that presents. I’m also excited to work with clients in creating some truly unique experiences that challenge the industry,” he said.
“The retail setting is more fast-paced than ever with new brands and brand experiences emerging all the time. It’s also important to acknowledge that the physical in-store experience needs to work hand in hand with an integrated digital marketing strategy.
“We’re seeing pop-up shops and personalisation stations increase in popularity because they’re fresh, different and serve that ‘here today, gone tomorrow’ mentality that is echoed on social media.
“Everyone wants to be part of the next big thing. Retailers and brands that are willing to take risks and push the boundaries will be the ones that get the real cut-through in 2023 and beyond.”
The Braeside address is 30 Beyer Road, Braeside, VIC 3195. AFI Branding also has a Sydney office at 9 Ferndell street, South Granville, NSW 2142, which serves as IVE Retail Display.
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