Agfa Offset Solutions announced its name and brand change to ECO3 in April, which ECO3 A/NZ managing director Mark Brindley has confirmed, in a note to customers, is almost finalised.

Brindley also provided an update on business operations moving forward.

Under the new ownership of Aurelius, the business will have the same organisational structure and customer-facing sales and service teams.

The pre-press technology provider to the offset printing industry is present across all steps of the pre-press value chain, offering a portfolio of offset plates, graphic film, equipment and services, as well as software and chemicals.

“While our brand, logo and colours change, nothing will change for our customers. They can continue to rely on their trusted account manager and service engineer, on the innovative product portfolio they buy from ECO3 and on the highest value in product and service. Hence our tagline: You Print. We Care,” ECO3 global head of sales Frederik Dehing said.

With direct sales and service organisations in more than 30 countries, manufacturing capacity in Europe, the Americas and Asia, and the strong support of Aurelius, ECO3 said it is committed to drive existing and new business initiatives forward in a sustainable manner.

“ECO3 perfectly summarises what we stand for: we are committed to continuous innovation in product and service and focus on three times ECO: Ecology, Economy, and Extra Convenience — or ECO3. The dynamic logo expresses the agility of the company going forward, with the new corporate colors – CMYK – being a tribute to our industry,” ECO3 global head of technology and marketing Joan Vermeersch added.

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