Currie Group announced sign and display industry specialist Alex Bloch as the latest addition to the company’s service team in August 2021.

Bloch has over 10 years of experience in the wide format digital printing industry.

Before making the move to Australia, Bloch gained experience in Israel with both HP Scitex and EFI (Matan) where he worked across several technical roles within R&D for the respective organisations. 

Since arriving in Australia two years ago, Bloch has been working as a technical specialist for EFI in Australia.

Most recently Bloch has completed his Fiery proServer & XF Expert Certification.  He now has the capability to setup and train users on how to extract all the valuable colour toolset features that will optimise their workflow.

Fiery XF is a leading digital front-end that drives both EFI and non EFI printers and cutters.

Bloch brings a wealth of knowledge and experience to an already strong Currie Group ANZ service team.  With the addition of the EFI wide format portfolio to Currie Group’s product offering, the ANZ service teams have ramped up their training.

With wide format coverage across each state, Bloch’s domain knowledge and the backup of EFI, customers can be assured that they will experience the premium service the market has come to expect from Currie Group.

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