Amari Visual Solutions created in three-way merger

Three Australian companies servicing the sign, display and point of sale industries have been merged into one and will now operate under the name of Amari Visual Solutions.

International parent company MM Plastics announced the merger on Monday with general manager Steve Baker saying the combined portfolio will give customers of all three original companies a single source of supply for high quality substrates, signage media, printers, inks and accessories.

“We’ve been laying the groundwork for this since mid 2018, following the acquisition of Chief Media in 2015 and AVS in 2017,” Baker says.

“With our customers needing access to a more diverse range of media and substrates to meet the demands of a dynamic market, it simply makes sense to offer our whole product range through every outlet.

“Also, while operating independently, the three companies have always shared a similar commitment to delivering a total solution to customers; quality products, responsive and knowledgeable support and excellent value for money. So it’s a great fit.”

Under the merger all customers of Australian Visual Solutions will now have access to a range of substrates including aluminium composite panels, PVC, acrylic, polycarbonate and flute.

While customers of Amari Plastics and Chief Media can now access a variety of wide format media, cut graphics and display media, as well as hardware, tools, accessories, inks and finishing solutions which were previously only available through AVS.

Amari Visual Solutions will operate out of seven sites in NSW, Victoria, Queensland, South Australia and Tasmania servicing clients including sign, display, point of sale, wide format printers, screen and offset printers, commercial shop fitters, truck and trailer builders, industry and manufacturing companies and acrylic fabricators.

“This combined network gives us an excellent supply base for customers around the country, providing not only fast and efficient local delivery, but access to the technical expertise and support of local product specialists.”

Baker says the transition will be staged to avoid customer disruption with rebranding of buildings and delivery vehicles expected in the coming months.

Local reps in the meantime will be able to help with products from across the entire portfolio.

A new website will be launched in the next few months.

“We are really encouraged by the enthusiastic response to this merge by our customers and look forward to providing a great portfolio of quality products accompanied by fast and reliable service to the market that has been so supportive of our activities in the past,” Baker said.


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