Amazon may enter Australian printing

Amazon is bringing its premium membership service Amazon Prime to Australia, which may include its printing service that has already disrupted other markets, particularly in the US.

Amazon Prints lets users of the Amazon Drive cloud storage service order printed photos and custom photo books, along with personalised cards, calendars, canvases, mugs and other products.

Photo books and printed personalised products are two of the fastest growing sectors of a struggling Australian print industry, enabled by new technology. The arrival of Amazon onto the local market is certain to be problematic for local producers.

[Related: Momento Pro expanding business]

When it was launched in the US two years ago, Shutterfly, a major online photo printing service in the US, saw its shares drop 12 percent, the worst single day decline it had seen since the GFC.

Amazon Prime, not to be confused with the company’s streaming service Amazon Prime Video, is a premium subscription that includes a number of services including express delivery, unlimited photo storage and early access to deals. In the US, as part of their annual $99 membership, Prime users also have access to its photo printing service, Amazon Prints.

The company has not yet confirmed if it will be including Amazon Prints within the Australian Prime launch.

Amazon Prime currently has 90 million subscribers, nearly half of its total user base in the US.

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