APN Outdoor (APN) has won a tender to build the superstructures for ten new signs on both the Princes and Western Freeways in Melbourne.
As part of the new contract with VicRoads, APN Outdoor will construct freestanding and bridge-mounted superstructure for both print (classic) and digital signage, with the first of the new sites expected to be developed by mid-2019.
Print signage is still the dominant mode for APN, representing 62 per cent of revenue in its last annual figures.
The new agreement between APN Outdoor, which also holds advertising contracts for the Tullamarine Freeway and CityLink in Melbourne, and VicRoads, is effective now.
James Warburton, managing director, APN, says, “We are delighted to extend our relationship with VicRoads and add to our already strong portfolio of consumer connection points on Melbourne’s key freeways.
“APN Outdoor offers advertisers the most comprehensive outdoor network nationally and the addition of the new signage on the Princes and Western Freeways will make that network even stronger.”
The company highlights that Princes Freeway is the only direct link between Geelong, which is Victoria’s second largest city, and Melbourne, while the Western Freeway is the gateway to Melbourne’s growing western suburbs and beyond to Victoria’s spa and wine country, including the popular Ballarat and Daylesford regions.
The company has also scored contract wins over the Tasman, adding Queenstown Airport to its existing portfolio of Auckland and Christchurch Airports.
Warburton, says, “We are delighted to have the opportunity to work with Queenstown Airport Corporation.
“As the gateway to the lower South Island, Queenstown Airport is recording strong growth and attracting a higher proportion of young passengers than other New Zealand airports.”
The new agreement with Queenstown Airport follows from the extending its partnership with Christchurch Airport to 2026.
As part of the new agreement, APN Outdoor will also be developing the existing advertising assets at Queenstown Airport.
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