APN Outdoor revenue rises on digital surge

APN Outdoor has reported a 24.9 per cent revenue growth for the HY 2015 as market hunger for outdoor advertising grows, especially for digital, which increased by 174.9 per cent compared to same period last year. The company increased its revenue by $27.1m for the first half of the year to $136.3m up from last year’s $109.2m.

Back to back growth: outdoor media

Digital outdoor increases by 174.9 per cent

APN Outdoor’s EBITDA was also up by 110.2 per cent from last year’s $12.7m to $26.6m; and its profit before tax was up by 233 per cent from last year’s $5.7m to $19m for this half year period. Both arms of the company, Australia and New Zealand, are on an upward trajectory making a total of $136.3m in revenue with Australia being the clear winner and accounting for $122.7m of the total. APN Outdoor says all formats of outdoor advertising contributed to the revenue growth with billboards making $65.1m up by 21 per cent from last year’s $53.8m. Transit was the second top money maker for the first half accounting for $47.1m up by 14.3 per cent compared to last year’s $41.2m. Rail and airport inventories made APN Outdoor $24.1m up from last year’s $14.2m, with rail increasing by 72.2 per cent from last year’s $5.9m to $10.1m, and airport grew by 69.2 per cent accounting for the rest of the sum. While there has been a lot of talk in the industry about digital taking over static those concerns are now proving right as data from APN Outdoor report shows that its digital inventory grew by 174.9 per cent since last year. This is not to say that digital was responsible for most of APN Outdoor’s revenue, as static made $109.3m of the total revenue however only growing by 10.1 per cent.

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