APIA lobbies for industry support in perception campaign
At an event held at GEON’s Banksmeadow facility, APIA told industry representatives that this year’s aim of the ‘Paper: Part of Everyday campaign’ – to which APIA has pledged $100,000 a year – is to impact the communications and media decisions of the target audience and influence the attitudes of government, media and the public.
29 March, 2010