Avery Dennison Graphic Solutions has launched a new generation of digital print films to empower businesses in Australia, New Zealand, and Southeast Asia to create durable inspirations on walls and vehicles, quickly and easily.
The new Avery Dennison MPI 2904 Easy Apply is a smooth glossy, flexible vinyl film designed for vivid and high-quality digital print performance.
It aims to deliver value for vibrant and creative applications with intermediate durability requirements, including; outdoor signage, wall murals, indoor and outdoor advertising, floor graphics, and even fleet vehicles with flat surfaces or simple curves.
Complementing the MPI 2904 Easy Apply are the new Avery Dennison DOL 2960 Gloss and DOL 2980 Matte overlaminates for improved handling efficiency and superior finished graphics.
“With life returning to pre-pandemic norms, owners and managers of corporate offices and public spaces are eager to offer employees, customers and visitors refreshing new looks and experiences,” Avery Dennison Asia Pacific senior marketing manager for graphics solutions David Newman said.
“This launch is the result of our focus on customers’ needs to reduce inventory and maximise application options. The MPI 2904 Easy Apply is a dependable solution for converters, designers and building owners to use for multiple applications quickly and easily.”
Using the new MPI 2904 Easy Apply film along with either the DOL 2960 Gloss or DOL 2980 Matte overlaminate, Newman added that business owners and managers can create exciting new possibilities such as remodelling workspaces for staff, reimagining spaces for shoppers and diners in hospitality, leisure and retail industries, or revitalised branding on fleet vehicles.
With Easy Apply adhesive technology, the new MPI 2904 also has air egress channels to easily eliminate bubbles and wrinkles during application.
The films have undergone extensive and comprehensive testing and are backed by the company’s Integrated Component System (ICS) Warranty Program.
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