Ball & Doggett promotes James Merhab to strengthen NSW market focus

Ball & Doggett has promoted James Merhab as its NSW sign, display and digital sales team lead, reinforcing the company’s ongoing commitment to customer partnerships and regional growth across the signage and visual communications industry.

With more than a decade of experience in the print and signage sector including the last three years at Ball & Doggett, Merhab has developed a strong reputation for building trusted relationships and delivering commercial results.

Prior to Ball & Doggett, Merhab works at companies including Orafol Australia, Starleaton, and Bus Advertising Australia.

Ball & Doggett said his appointment marks an exciting new chapter for the business as it sharpens its focus on supporting customers across NSW and the ACT.

In his new role, Merhab will focus on expanding Ball & Doggett’s presence in NSW and ACT, strengthening partnerships with signage and display customers, and delivering solutions that help businesses grow and stay competitive in a dynamic market.

“James has consistently demonstrated outstanding leadership, a steadfast commitment to customer excellence, and a strong track record of delivering commercial results,” Ball & Doggett sign, display and digital general manager Rob Brussolo said.

“This promotion underscores our dedication to investing in exceptional talent and driving value for our customers. With James at the helm, we are confident the NSW team will continue to thrive and inject fresh momentum into the market.”

“I’m incredibly proud to take on this role and lead such a capable team,” Merhab  said.

“Our customers are at the heart of everything we do, and I’m excited to build on the strong foundation we have created and expand our footprint, strengthen our relationships, and delivering even greater value.”

Last month, Ball & Doggett announced its go-to-market strategy for Kongsberg Precision Cutting Systems (PCS), reinforcing its commitment to delivering premium equipment and expert support to Australia’s print, packaging, and signage industries.

Brussolo said at the time that the new partnership strengthens the company’s growing equipment portfolio while enabling a true national sales and service model.

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