NSW-based Banner Solutions has invested in a HP Latex FS50W “sight unseen”, which it purchased from Smartech at PacPrint 2025.
This is the first HP Latex FS50W Smartech has sold.
Banner Solutions owner Kevin Sherrell said, “Our old machine, a 10-year-old HP Latex 3100, which we upgraded from a HP Latex 3000, is reaching the end of its life. We needed a contingency plan. We’ve still got the 3100, which we use and plan to keep running for a little while.
“We heard about the new technology of the Latex FS50W and were very surprised by what it could achieve. I did a bit of research on it and have now invested in the machine sight unseen. I believe this machine will be good for our business and the industry.
“I’m a return customer of HP Latex and that is a testament of the quality of its machines. It’s also been very easy working with the Smartech team, so I look forward to continuing that relationship with them.
“Our customers’ needs and deadlines come first. We deliver exceptional quality and service – because we believe value goes beyond price.”
Banner Solutions is a family-run business that has been in operation for about 40 years. It’s also a 100 per cent trade house that services customers mainly in NSW.
The HP Latex FS50W drives higher margins with up to 30 per cent wider gamut and prints a wide range of signage and décor applications with consistent colour and quality. It takes a maximum media width of 3.2 m and prints colour at speeds of up to 89 m²/hr and white at up to 54 m²/hr.
Smartech NSW sales manager and national product manager of sign and display Brett Wark said, “It is an absolute pleasure to deal with Banner Solutions and be part of the opportunity to provide it with this exciting new product. This machine that we’re showing at PacPrint is the actual machine that will physically be installed at Banner Solutions and we look forward to getting it in”.
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