‘Barbiecore’ – the result of the use of Barbie’s signature shade of hot pink following the recent release of Barbie the movie – has caused an increase in the number of companies using pink in their branding designs and prints, according to Vista.

Recent data from Vista has shown that over 600,000 logos globally (three per cent of all logos created in the last year) were created through VistaPrint utilising the colour pink. Industries that use the colour pink in their branding predominately include food, retail, entertainment, cosmetics, health and technology. 

It also found that seven per cent of packaging designs that are created through VistaPrint’s expert design services used pink as their primary colour. In addition, three per cent of website designs created through VistaPrint’s design services used pink as their primary colour.

“Here at VistaPrint, we wanted to know how the ‘Barbiecore’ trend has affected small business owners, and whether it’s inspired their branding decisions. So, we looked at a sample of 600,000 logos created through VistaPrint design services, including 99designs by Vista and the free Logomaker by VistaPrint tool, to see whether more brands and designers were embracing pink,” the company said.

“While it may seem natural for brands in the beauty space to include pink in their branding, Vista has seen an increase in brands thinking pink across multiple industries.

“We found that in the last 12 months, the proportion of pink logos increased by a whopping 46 per cent – an indication that small business owners and designers are more open to using pink in branding.

“Whether you love the energy and boldness of hot pink or not, you can’t deny its electric allure.”

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