Blue star says the new premises will enable the company to cater for the rising demand for personalised cross-media direct marketing campaigns.
Also to be installed are a Nuvera 288EA Production Perfecting System, a Nuvera 144 EA Production System and an XMPie Enterprise site license to enhance Blue Star DM’s current cross media campaign applications, according to the company.
Kim Lykissas, executive general manager of Blue Star DM says, “During these challenging economic times our customers expect improved return on investment for their marketing dollar and highly targeted and integrated cross media applications are proving to be very successful.”
Lykisas expects continued growth in personalised colour digital printing with further finishing equipment also installed to meet demand. The new extended XMPie Enterprise site license further enhances Blue Star DM’s ability to offer fully integrated campaigns including sms, email and personalised url’s from its Sydney and Melbourne operations.
Blue Star’s key customers include multi-national companies in banking, insurance, advertising, publishing, telecommunications and retailing as well as government departments and agencies in both Australia and New Zealand. Demand for its fully personalised direct marketing solutions have been growing rapidly with customers recognising the benefits of targeted campaigns and reduced inventory and stock wastage.
Lykissas continues, “The productivity of digital presses – the amount of uptime we have on our systems to produce pages for our clients will be virtually doubled with the installation of the colour and monochrome presses. The iGen4 has a range of automation that will improve productivity by up to 25 to 35 per cent, reducing the need to interrupt the press for adjustments.
He adds that one of the key drivers of Blue Star’s growth in recent times has been the significant investment in the latest generation technologies which supports the broader group strategy of measured growth of the direct marketing business.
Lykissas says, “With the move to our new site and the investment in state of the art equipment and software I am confident that Blue Star DM is well positioned for future growth.”
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