The oOh!media-owned printing company Cactus Imaging has described the development of Ecobanner as “nirvana” by creating a closed loop recycling process for a PVC-free substrate for printed billboards.
Cactus Imaging general manager Nigel Spicer believes Ecobanner is a landmark product for the local printing industry delivering a truly environmentally friendly and sustainable substrate.
“This is printing nirvana. We have been able to produce a product that is specifically for printing that can be recycled in Australia and used specifically for printing substrate again and that is exactly where we want to be,” he said.
“This is a true world first. We are aware of other PVC-free substrates, but there is nothing like this when it comes to recyclability and closed loop manufacturing processes.
“We came up with the concept and approached Gale Pacific with an opportunity – they have been keen to help us develop the product.
“There is no financial gain for Cactus – what we are trying to do is the right thing for the industry – we understand where the world is heading. We want to make the world a better place once we are gone, and this is our company legacy knowing we have done the right thing and that is particularly important.
“We are currently producing billboards using Ecobanner – but our next step is to take this to the entire market to ensure that 100 per cent of billboards are recyclable across the entire industry, and not just oOh!media. We want to include the entire out of home market as we know that being environmentally friendly is something that can work for everyone.
“There is a premium cost for the substrate, but this is expected for a fully recyclable product and doing the right thing. The cost of this product is certainly not prohibitive – but it is about doing the right thing for the industry.
“We understand that to get the volumes we need to meet the market expectations on price, and we want to do that and we want to also get the volumes up there as well.
Ecobanner is available through Ball & Doggett in back lit (white/white) and front lit (grey/white) banner options in both 1.6m and 3.2m sizes.”
According to Ball & Doggett general manager, Rob Brussolo, Ecobanner underscores the company’s commitment to providing innovative, high quality and sustainable solutions for their customers.
“Ecobanner not only meets the rigorous demands of flexible banner advertising, but also sets a new standard for environmental stewardship in our industry,” Brussolo said.
“Ecobanner is part of a traceable full circular loop program, allowing for the complete recycling and repurposing of used banners. This contributes to a sustainable lifecycle and minimises environmental impact. Unlike greenwashing claims, this closed loop program is already in full swing, and its impact is measurable, demonstrating a genuine commitment to sustainability.”
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