Wide format out of home specialist, Cactus Imaging, has won the APAC Excellence Award in Out-of-Home Advertising 2021 in this year’s APAC Business Awards, which were determined on behalf of APAC Insider.
Cactus Imaging founder and general manager – operations, Keith Ferrel, told Sprinter he was notified of the win this week and was pleasantly surprised after putting forward a submission on behalf of Cactus Imaging four months ago.
“I had actually forgotten about it so it was a bit of a surprise,” Ferrel said.
“It is a big thing. I’ve had emails from customers all around Asia about it actually. Many of our clients have been congratulating us and saying how happy they are to be partnering with us.”
Ferrel says APAC Business Awards winners are broadcast around the world with the win set to further put the Cactus Imaging name out there as a high quality provider of wide format printing.
“We’ve never really been into actively chasing these awards but so many of our clients tell us that we are better than the people that are winning these awards so we decided to give it a go in the last couple of years. We’ve won about 75% of the awards we put ourselves up for,” he said.
“They will announce the European, Middle Eastern and APAC winners at the same time so it is a pretty big deal. “
To nominate Cactus Imaging for the award, Ferrel said the team had to prepare client testimonials, photos of OOH displays and details about their business for judging.
“It came out of the blue but we are very happy with it.”
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