Digitalpress parent company Bridgestone Investments (bsigroup) has appointed Cameron Williams as its new Digitalpress general manager following the departure of Theo Pettaras.
Williams’ primary objective in this new role is to increase Digitalpress’ customer portfolio, whilst extending its digital printing capabilities, focusing on point-of-sale (POS) design and prototyping to enhance shopper marketing activation.
This is expected to position Digitalpress as a valued addition to the overall services offered by Horizon and Reech, the other brands within the bsigroup portfolio and enable an integrated marketing execution service offering for multi-channel brands.
Williams has been a stalwart of the print production and print management industry for over 25 years and has held senior national sales positions working for the likes of Hannan Print, Ovato (previously IPMG/PMP) and HH Global in China and Hong Kong.
He has experience across all categories of print including high volume web offset, sheet-fed offset, digital, large format, interactive components and packaging.
Williams reports directly to bsigroup CEO Jahangir Khan.
Khan said Williams’ appointment will support bsigroup’s direction for Digitalpress, as it navigates its way through the final phase of integration.
Since acquiring Digitalpress in February, bsigroup has been implementing a series of changes to improve the brand’s alignment to other bsigroup assets, enhance technology infrastructure, and widen service offerings.
“In keeping with these improvements and as part of the final phase of integration, bsigroup ushers in a new era by introducing Cameron Williams,” he said.
“Cameron is a welcomed addition to the bsigroup management team and will be instrumental in giving Digitalpress a much-needed strategy refresh.
“We look forward to working with Cameron and assisting him in extending the Digitalpress customer portfolio as it moves into a new phase in its 15-year history, operating under the guidance of our group’s strategy and supporting us in becoming a leading marketing communications company in the Australasian region.”
Welcoming the new challenge, Williams highlighted his broad experience in the retail, FMCG and CPG space and working with several well-known multinational brands as a major asset and a source of inspiration from which to chart the future success of Digitalpress.
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