Canon Australia wraps up record year

The trans-Tasman Canon Australia Group reported revenue of $873.6m in 2003, a 9.3 per cent increase on the 2002 revenue of $799.1m. The Group’s revenue in the fourth quarter of 2003 was $243.9m, a 16.5 per cent increase on the year-ago quarter, in which revenue was $209.4m.

Canon Australia’s revenue in 2003 was $791.5m, a 9.1 per cent increase on 2002 revenue, which was $725.3m. Canon Australia’s revenue in the fourth quarter 2003 was $222.2m, a 17.3 per cent increase on the year-ago quarter, in which revenue was $189.4m.

According to Shuichi Tsukahara, Canon Australia Group managing director, these results are testimony to the strength of Canon’s overall business strategy.

“We launched our new Advanced Simplicity brand statement in 2003, to communicate our focus on providing imaging and information solutions that are so advanced, they’re simple – a message that has resonated with customers, as it builds on their positive experiences with Canon,” says Tsukahara.

“The result has been our record-breaking sales performance, for both the full year and the fourth quarter.”

Canon says these financial results were made possible by the success of a number of products and solutions in both consumer and business-to-business markets, particularly digital photography; home, office and professional printing; and software solutions.

A big winner for the company in 2003 was its W8200 wide-format printer, as was the iR C3200 in the business all-in-one printer market. The iR C3200 led the trend of increased colour uptake in office environments and was a feature of the strong sales across Canon’s imageRUNNER range of multi-function business colour printers, particularly in the fourth quarter.

During the year, Canon invested heavily in extending the breadth of its software solutions, as evidenced by Velocity, which enables highly flexible printing in production and graphic arts environments, and imageWARE, Canon’s document management software in the office. Both sold strongly.

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