Canon is shifting its production printing products to a separate dedicated Canon Group entity, Océ Australia, which the company says will enable greater focus to the specialised market segment.

The change is planned for January 1 next year, at which point customers should not notice any major changes.

Yusuke Mizoguchi, managing director, Canon Oceania says the change is part of the Canon Group’s growth strategy for professional print.

“Canon recognises the importance of this category and the need to provide access to expertise and service excellence to customers whose businesses depend on the quality of Océ products.

“Canon and Océ aim to continue their strong presence in the printing industry, building on an enhanced scale and a combined history of innovation and excellent customer service,” says Mizoguchi.

Anton Schaaf, CEO and President Océ globally, said the change in its go-to market approach for production printing products is all about enhancing customer service.

“Océ is renowned for its quality and engineering excellence. Australia and the wider Oceania region is a unique and strategically important market for us. This allows us to be more connected to our customers and provide more direct support when they need it most.”

AP caught the debut of the Océ Colorado in March, which the company says will compete with higher end machines on the market with a lower initial outlay, due to its new gel UV ink.

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