Canon has sold three Océ Colorado 1650 units at Pack Print International soon after its Thai launch.
The company used the reader show in Bangkok, Thailand to debut the unit to the country and Canon Singapore regional wide format printing division manager Stephanie Fitinghoff told Sprinter that the unit was an immediate attraction to the local market.
“The Colorado was first launched at FESPA in Europe. For the Australian region, PrintEx 19 was its first showcase and this is the first time it’s made its debut in the South East Asian market, in Thailand,” she said.
“We have already sold three units at this show, are very close to inking two more deals, and have a number of other potentials in the pipeline.”
According to Fitinghoff, the Colorado 1650 will open up the business to new markets. The three units that were sold were to Thai print service providers but she said it opens up the possibility to reach other ares such as interior decoration businesses.
“Asia is a very big and diverse market, so the Colorado 1650 fits well into this geography. It does soft signage, that is very important in Asia and we’ve had a lot of positive feedback in the market here,” she said.
“We plan to expand into different verticals within Thailand because its market is quite unique. Not only can we target print service providers with this unit but also other verticals like interior decoration, which is what this machine is suited for.”
The Océ Colorado 1650 is its latest 64-inch production graphics printer.
The solution is the “biggest upgrade” from its previous predecessor, the Oce Colorado 1640 and produces applications such as self-adhesive vinyl, canvas, wall coverings and front- and back-lit graphics that require a high degree of flexibility for finishing, mounting and framing.
The Colorado 1650 now can offer both matte or gloss print finishes, through the introduction of the Océ FLXfinish, and a fully integrated double-sided printing feature. Océ FLXfinish is a new approach to LED curing, which allows the operator to choose between a matte or gloss output for each individual print to achieve different finishes without the need to change inks or media.
The 1650 also enhances performance with more porous media, including uncoated papers and soft signage materials, and is supported by the new version of Océ UVgel ink, formulated for application flexibility by increasing ‘stretchability’ of each cured ink droplet.
The solution covers both wide and small format applications, illustrating the emotional power of print and how it can be used to create an inspiring, unique and unexpected experience for consumers.
“Consumers in this market are expecting a turnaround time of yesterday; they need a turnaround of less than 24 hours. So, they were wowed by this printer’s speed and productivity. It’s also the first in the market that can print matte and gloss simultaneously,” she said.
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