The Australasian Catalogue Association’s (ACA) 2017 Catalogue Awards are open for submissions, with two new categories this year, Direct Mail, and Best Young Student.
Last years event saw several printers take home key awards, with Access Print Solutions, Acorn Press, AIW, Bambra Press, Blueprint Australia, Franklin, IPMG, Lighthouse Print Group, PMP, and Spectrum Print all being recognised for their work.
The awards are to be presented by Libbi Gorr at the Melbourne Convention & Exhibition Centre (MCEC) on Friday August 25. The ACA says it is 5-star event, and the night of nights for retail marketing.
The major awards categories include: Best Young Student; Best Young Designer; Best Young Talent; Catalogue Retailer of the Year (0 to 1.5m, 1.5 to 3.5m, and over 3.5m); Home; B2C; Fashion; Cosmetics & Pharmacy; Recreation & Leisure; Retailers; Direct Mail; Sustainability; Digital and Excellence in Craft.
Kellie Northwood, CEO, ACA says “This year we are thrilled to include a new category for the Awards – Direct Mail. With loyalty programs, magalogues being delivered direct to VIP customers and catalogues via subscription the Direct Mail category will appeal to many of our Retail community.”
Northwood says, “Year after year, the Awards continue to be a celebration of a vibrant and growing industry. Trends emerging throughout the year are recognised by the Judging Team, as are campaigns that deliver strong brand and efficacy results. We always look forward to celebrating with the entire industry on the night and this year in a bigger venue will be exciting.”
Any catalogue can be submitted, provided it advertises three or more products, models, styles, and/or services, however, price listings are not mandatory, according to the event organisers.
The organisers say that the catalogue has to have been printed in the past 12 months (May 2016-April 2017), and can not be submitted two years in a row. The entries also need to have been created in Australia/New Zealand, although they may be distributed in other places in the world.
According to the ACA, each catalogue entry will be assessed on its strength in achieving its desired objective. The expert panel of judges will consider, based on the data presented, whether catalogue entries are successful in their relevant market segment.
The ACA says when submitting your entry, consider your target audience, catalogue objective, and distribution zoning to communicate how effective your catalogue entry was for your company or brand.
Entries close at 5pm on Wednesday, May 31st.
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