The ACA said yesterday that letterbox figures crept over the 8 billion mark in 2009/10, representing 1.6% growth in total market volume.
The result follows on from a 1.3% increase over the previous financial year, and contributed to an average growth rate over the last decade of 6%.
ACA chief executive Ken Bishop (pictured) said: “The catalogue industry has withstood the economic instability that has plagued advertising figures, and while the well-documented decline in newspaper and magazine circulation continues, this 1.6 per cent rise is very a positive result, and confirms findings in recent surveys of consumer attitudes towards catalogues.”
Bishop pointed to a survey last year which found that 89 per cent of households said they were happy to receive catalogues in their letterboxes, with 85 per cent of consumers saying they read such material.
“The results show unequivocally that catalogues are an irreplaceable and well-supported part of Australian society,” Bishop said.
“And this support is reflected in the record number of 820 entries received for this year’s Australian Catalogue Association Awards.”
The association’s 19th annual awards took place in Melbourne last Friday.
Authentic and Original, produced by Sinnott Bros, printed by Offset Alpine, and designed by Bay Leather Republic won the ‘Catalogue of the Year’ (over 1.5 million catalogues)’ award, while Paddy Pallin’s Winter Handbook 10 took the honours in the ‘up to 1.5 million catalogues’ section.
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