Celmac has sold yet another machine at PacPrint – the HP Latex R2000 to NSW-based Factory One – following the news of its HP Latex FS50W sale to Briner Ads yesterday.
This is the second HP Latex R2000 that Factory One has purchased from Celmac and the machine exhibited at HP’s PacPrint stand will get installed at Factory One come Monday.
Factory One managing director Andrew Hall said, “I purchased Factory One seven years ago and it has grown from a $1 million turnover to almost $7 million. That growth started in late 2019 when I purchased my first R2000 from Celmac.
“This machine has given us much greater capability and the same status as the big sign companies – my competitors can’t say they have better machines than us. It has transformed our business for tier one clients like Lion – we fitout 140 pubs for them annually with ACM awnings and light boxes – and they are committed to sustainability and also using the best available technology.
“We are now working with a company called InStyle with Timbre panels that look like a timber panel. We have grown from 50 panels to 300 panels each month and we realised we need another R2000 machine as there is definitely the work there for it.
“Instyle were previously working with an UV supplier and the smell was a problem – if you are installing 50 panels that are out-gassing, the smell hits you hard. With the R2000 water based technology, this was a big tick for the client. I estimate that we will be using both machines at 70 per cent capacity for the Timbre panels before the end of the year.”
Celmac NSW state manager Jonny Rumney said, “Andrew ordered his second R2000 from Celmac to increase the capacity for his acoustic panel work. The purchase was a no-brainer for him.
“Latex was the preferred choice for Factory One over UV because with UV, the ink seeps into the acoustic panel, the lamps cure, and that traps the wet ink, which leaves an odour. The customers don’t like that. With Latex, it is odourless… and because there’s a thin layer of ink, it doesn’t affect the acoustic properties as much as UV ink would.”
The HP Latex R2000 allows for productivity and quality on flexible and rigid substrates with a maximum media width of 2500mm. As well as offering high quality print-output, the 2.5m wide printer delivers high production speeds of between 45 and 100 square metres per hour.
As a hybrid for both flexible and rigid printing, it can create graphics on a wide range of roll-fed, rigid and flexible substrates up to 50mm thick, with ease.
The HP Latex R2000 delivers glossy white on transparent and coloured media, thanks to the HP Latex White Ink, and provides versatility through its single ink set. Its economic HP Latex 5L bulk ink with white perfectly suits indoor/outdoor applications including signage, thermoforming and high-quality decoration.
At the close of PacPrint, Celmac managing director Wayne McIntyre reflected on the event, saying the company has “confirmed multiple orders” and has several leads that will translate to sales.
“The HP R-Series, especially the R530, has been of interest to many. We probably sold a dozen of them at the show. The iEcho also got a lot of interest – we sold between eight to 10 machines at this show and have solid leads that could become sales,” he said.
“We also sold the HP Latex FS50W to Briner Ads yesterday. The month of May has been incredible for us. PacPrint has been fantastic, and this is the best show ever for Celmac. It has exceeded our expectations and it’s timely because we’ve had a lot of new products to show. The response has been amazing.”
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